Exclusive: Ciara 1, 2 Steps Her Way Into HIV Prevention Advocacy
This beat is: automatic, supersonic, hypnotic, funky fresh…The minute you hear those words, it feels like the early 2000s all over again. The classic “1, 2 Step” by Ciara featuring […] The post Exclusive: Ciara 1, 2 Steps Her Way Into HIV Prevention Advocacy appeared first on Essence.
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This beat is: automatic, supersonic, hypnotic, funky fresh…The minute you hear those words, it feels like the early 2000s all over again.
The classic “1, 2 Step” by Ciara featuring Missy Elliott regularly tugs at the nostalgia heartstrings. Fast forward twenty-plus years, and Ciara has reimagined her hit single by partnering with top leaders in public health and sexual education to amplify HIV prevention and bust myths surrounding the topic.
“I get to use my platform for something greater, which is always my goal. I made that commitment from day one, since I started making music and giving music to the world,” she shares. “I was really excited to be creative. You can see the power of music and media and medicine coming together. I feel very honored that I do have a song like this that can spread its wings and fly further than just a normal song.”
“1, 2 Step” is now “1, 2 PrEP” for the latest Yeztugo ad.
The post Exclusive: Ciara 1, 2 Steps Her Way Into HIV Prevention Advocacy appeared first on Essence.
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