Sierra Rena Is Stepping Into A New Era—Introducing SIV’s Purple Leather Bag
Known for her fearless approach to styling, bold color pairings, and a digital presence that feels both aspirational and deeply human, Sierra Rena first introduced SIV, during the pandemic through […] The post Sierra Rena Is Stepping Into A New Era—Introducing SIV’s Purple Leather Bag appeared first on Essence.
Black News 
By Mecca Pryor ·Updated December 22, 2025 < /> Getting your Trinity Audio player ready… Known for her fearless approach to styling, bold color pairings, and a digital presence that feels both aspirational and deeply human, Sierra Rena first introduced SIV, during the pandemic through upcycled fabric pieces. Since then, her career has expanded far beyond the brand, evolving into styling, influencing, and creative direction. Now, she’s circling back—this time with intention, clarity, and a bag designed entirely from scratch.
“This moment feels really big for me, physically and spiritually,” Rena shares with ESSENCE. “I’m feeling a huge shift in my career.”
That shift is embodied in SIV’s relaunch: a statement leather bag called the “Slickback” that marks her first step into accessories and signals a long-term vision for the brand. More than a comeback, it’s a declaration of where she’s headed.
Rena started SIV before content creation, before styling jobs, and before her platform grew to where it is today. In hindsight, she sees that as a blessing. “I never imagined it would turn into this. A year ago, I didn’t even think I’d be where I am now.”
Rather than viewing her return to SIV as a step backward, Rena sees it as a leaning back into her creative roots and into the mindset that first pushed her to take risks. She launched the brand during COVID, at a time when she had just changed her college major from neuroscience to business management and marketing.
“I was taking huge risks on myself,” she reflects. “Sometimes transitioning back to your roots, or even just the mental space you were in, can give you a new creative outlook.”
It’s advice she extends beyond fashion. For Rena, growth doesn’t always mean moving forward in a straight line. Sometimes, it means revisiting where it all began. The now-signature Slickback bag began simply: one day in March, Rena picked up her iPad and started drawing.
“That was the first bag idea that came to mind,” she says. “And when I finished it, I was like…wait. This is it.”
From there, the design became deeply personal. The bag’s debut colorway, purple, was chosen as a tribute to her uncle, who passed away in 2016. Purple had long been used by her family to honor his life, and incorporating it into the bag felt instinctive. At the same time, the design reflects where Rena is now creatively. Her personaldecoding="async" src="https://www.essence.com/wp-content/uploads/2025/12/Copy-of-Photo-Sep-29-2025-5-31-14-PM-1-scaled.jpg" alt="Sierra Renas Is Stepping Into A New Era—Introducing SIV’s Purple Crocodile & Ostrich Leather Bag" width="400" height="265" />
Rena intentionally teased the bag on her own social platforms long before the official launch, seamlessly integrating it into her outfits. As both creator and founder, she understands her presence is part of the marketing strategy.
“Being the face of your own brand can be a pro and a con,” she explains. “People trust mydecoding="async" src="https://www.essence.com/wp-content/uploads/2025/12/Copy-of-Photo-Sep-29-2025-4-38-53-PM-scaled.jpg" alt="Sierra Renas Is Stepping Into A New Era—Introducing SIV’s Purple Crocodile & Ostrich Leather Bag" width="400" height="265" />
“I’m really enjoying creating bags and accessories right now,” she says. New designs and colorways are already in motion, and while clothing is on her radar, she’s not rushing it. For now, SIV is about momentum, feeding ideas, trusting the process, and letting the brand grow organically alongside her. Rena’s journey back to SIV has taught her a lot about not only herself but also life and hard work.
“Work through your passion, not motivation,” she says. “You won’t wake up motivated every day. But if you’re passionate, you’ll still show up.”
“You just have to believe: I’m that,” she adds. “That energy will transcend everything you do.”
With SIV’s relaunch, Sierra Rena isn’t just introducing a bag; she’s stepping fully into her next chapter. And if this is only the beginning, it’s clear she’s building something meant to last.
The post Sierra Rena Is Stepping Into A New Era—Introducing SIV’s Purple Leather Bag appeared first on Essence.
