Gwyneth Paltrow's Goop axes staff, cites 'pivot to AI workflow' in latest business blow... just 18 months after large-scale layoffs at the company

The wellness and lifestyle brand has let go of around 20 employees this week, with the rationale of 'profitability and AI,' it has been reported.

Black News Black News
May 13, 2026 - 20:35
Gwyneth Paltrow's Goop axes staff, cites 'pivot to AI workflow' in latest business blow... just 18 months after large-scale layoffs at the company
The wellness and lifestyle brand has let go of around 20 employees this week, with the rationale of 'profitability and AI,' it has been reported.
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