The NIPR manifesto for a culturally rooted definition of public relations
Prof. E.S. Dandaura (2025). Redefining Public Relations for Greater Relevance. Abuja: Slide deck presentation In the crowded landscape of professional literature, most works on public relations (PR) focus on refining tactics or adapting Western frameworks for emerging markets. It was therefore a pleasant surprise to review Efe Obiomah’s book, How to Build a Successful Public […] read more The NIPR manifesto for a culturally rooted definition of public relations
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Prof. E.S. Dandaura (2025). Redefining Public Relations for Greater Relevance. Abuja: Slide deck presentation In the crowded landscape of professional literature, most works on public relations (PR) focus on refining tactics or adapting Western frameworks for emerging markets. It was therefore a pleasant surprise to review Efe Obiomah’s book, How to Build a Successful Public […]
read more The NIPR manifesto for a culturally rooted definition of public relations
