Atlanta Cultural Exchange is the City’s Cultural Platform for FIFA World Cup ’26

In one week, the world will arrive in the international gem that is Atlanta.

As the FIFA World Cup 2026 draws near, Atlanta is showcasing itself not only as a host city but as a global stage for Black culture, creativity, and community, anchored by a new initiative from the Mayor’s Office of Cultural Affairs.

The Atlanta Cultural Exchange officially kicked off a meet-and-greet on June 2 at Retreat by The Gathering Spot, where Adriane V. Jefferson, executive director of the Mayor’s Office of Cultural Affairs, gathered artists, entrepreneurs, musicians, and creatives for an exclusive mixer and meet-and-greet ahead of the program’s public launch.

The Atlanta Cultural Exchange is designed to serve as the city’s primary cultural platform during the World Cup, offering what Jefferson described as a long-overdue, community-driven space for Atlanta to tell its own story to an international audience.

“This is the beginning of real evolution,” Jefferson told the crowd. “This is the beginning of transformation. This is the beginning of social impact, and how we are able to take it from being just nice to absolutely necessary.”

Jefferson, who has served in the role for approximately 18 months, outlined the Office of Cultural Affairs’ broader mission, including municipal grants for artists, arts education funding, and major city facilities. But she emphasized that the World Cup represents a legacy opportunity that extends well beyond the tournament itself.

“We’re looking at permanent infrastructure, permanent programs that can last beyond FIFA,” Jefferson said.

To that end, the office has already commissioned 11 mural installations and beautified crosswalks and intersections across Atlanta as part of the city’s visual arts activation. The Atlanta Cultural Exchange, Jefferson said, was built in direct response to community requests for a larger platform to showcase arts and culture on an international level.

Angela Watts, founder of 10 Squared Agency and a key organizer behind the Exchange, outlined the event calendar to attendees. The program launches June 14 at the Center, the downtown venue formerly known as CNN Center, with additional dates scheduled through July 14. Planned programming includes a conversation series featuring rapper and activist Killer Mike and appearances by Trinidad James and entertainment executive Ray Daniels, alongside art gallery showcases and international partner participation.

Watts encouraged attendees to plan accordingly. “The best way to get there is MARTA,” she said, noting the high volume of traffic expected in the area during the World Cup.

The June 2 mixer also featured remarks from Willie “Prophet” Stiggers, co-founder and CEO of the Black Music Action Coalition, who tied the event to the broader significance of Black Music Month and the long history of Black cultural organizing. “It was the entertainment industry understanding their role with civic engagement,” Stiggers said. “It was regular Black folk understanding the power and the cultural input and export that has happened with us, that if we unify and we collect our energy and understand that we could push towards something, we could actually get change.”

Keinon Johnson, a music industry professional and Clark Atlanta University graduate, credited the Office of Cultural Affairs for bringing Atlanta’s creative community together at a pivotal moment.

“With the support of everybody in this room, we’ll see even more success moving forward,” Johnson said.

Jefferson closed her remarks with a direct message to the city.

“Atlanta is ready to welcome the world. Atlanta culture is ready to welcome the world.”

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