Shoppers face surge in 'dynamic pricing' as supermarkets adopt digital technology to change grocery prices based on demand

The Bank of England warned that these 'market-responsive pricing tools' will be adopted by one in three companies in the coming year, up from one in five in the year before.

Shoppers face surge in 'dynamic pricing' as supermarkets adopt digital technology to change grocery prices based on demand
The Bank of England warned that these 'market-responsive pricing tools' will be adopted by one in three companies in the coming year, up from one in five in the year before.