Can Aaron Esh Make AllSaints Cool Again?

CEO Peter Wood met Aaron Esh in a chance encounter at the Fashion Awards in 2024. Now, he’s giving the designer full creative freedom to reset the label.

Can Aaron Esh Make AllSaints Cool Again?
CEO Peter Wood met Aaron Esh in a chance encounter at the Fashion Awards in 2024. Now, he’s giving the designer full creative freedom to reset the label.