Swatch boss defends ‘extraordinary’ Royal Pop launch

Demand for the watch, which costs from £335 and is not available to buy online, led to police being called to overcrowding at multiple stores.

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May 19, 2026 - 15:01
Swatch boss defends ‘extraordinary’ Royal Pop launch
Demand for the watch, which costs from £335 and is not available to buy online, led to police being called to overcrowding at multiple stores.
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