Absa retail chief targets call-centre sales reboot

Absa’s new personal and private banking chief, Sitoyo Lopokoiyit, is driving a strategy to regain market share by leveraging outbound call-centre sales, cross-selling products like insurance, and targeting agricultural sector workers.

Absa retail chief targets call-centre sales reboot
Absa’s new personal and private banking chief, Sitoyo Lopokoiyit, is driving a strategy to regain market share by leveraging outbound call-centre sales, cross-selling products like insurance, and targeting agricultural sector workers.