Arsenal out, Aston Villa in: Can football still rebrand Rwanda?

Kigali’s $27m (£20m) front-of-shirt deal with Aston Villa keeps its Premier League strategy alive. But as the spotlight on Rwanda’s meddling in Democratic Republic of Congo shines brighter, its effort to separate football from politics becomes increasingly difficult.

Arsenal out, Aston Villa in: Can football still rebrand Rwanda?
Kigali’s $27m (£20m) front-of-shirt deal with Aston Villa keeps its Premier League strategy alive. But as the spotlight on Rwanda’s meddling in Democratic Republic of Congo shines brighter, its effort to separate football from politics becomes increasingly difficult.