Cardi B turned a hair-care launch into a full-blown frenzy
Cardi B has spent years building one of the most loyal audiences in music. On the day her hair-care line, Grow-Good, went on sale, that loyalty translated directly into revenue. The entire product catalog sold out in 45 minutes. That figure alone captures the intensity of what happened. But the sellout was not entirely a […] The post Cardi B turned a hair-care launch into a full-blown frenzy appeared first on Rolling Out.
Cardi B has spent years building one of the most loyal audiences in music. On the day her hair-care line, Grow-Good, went on sale, that loyalty translated directly into revenue. The entire product catalog sold out in 45 minutes. That figure alone captures the intensity of what happened. But the sellout was not entirely a […]
The post Cardi B turned a hair-care launch into a full-blown frenzy appeared first on Rolling Out.



