Connie Mashaba Driving Enterprise Leadership and Business Transformation in South Africa
Credit: www.sowetan.co.za
Black News 
Connie Mashaba is the Managing Director of Black Like Me, one of South Africa’s most recognized hair care brands, and the President of the Johannesburg Chamber of Commerce and Industry. As a seasoned business leader and corporate strategist, Connie Mashaba has played a central role in building and sustaining one of the country’s most enduring indigenous consumer brands while advancing enterprise development and private sector growth across South Africa.
Connie Mashaba’s journey into business leadership began alongside the founding of Black Like Me, where she was instrumental from its early days and later assumed the role of Managing Director. Over the years, she has led the company’s growth strategy, expanding its market share and strengthening its position within the competitive beauty and personal care industry. Her leadership has ensured the brand’s longevity, adaptability, and continued relevance in a rapidly evolving consumer market.
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Beyond her role at Black Like Me, Connie Mashaba has built a strong presence across multiple sectors through board and advisory positions. She has served on several corporate boards including The Energy Company and Widney Transport Components, and has contributed to investment and enterprise development initiatives through platforms such as Lephatsi Investments. Her leadership extends into mentorship and philanthropy, where she has supported entrepreneurial development and youth initiatives, reflecting a commitment to inclusive economic growth.
Connie Mashaba’s influence has been further recognised through her appointment as President of the Johannesburg Chamber of Commerce and Industry, where she leads one of the region’s most important business networks. In this role, she has focused on strengthening business ecosystems, improving infrastructure advocacy, and supporting enterprises navigating economic and operational challenges. Her leadership reflects a broader commitment to driving business innovation and fostering a more competitive and inclusive economic environment in Johannesburg and beyond.
Looking ahead, Connie Mashaba remains focused on advancing enterprise leadership, strengthening institutional collaboration, and supporting the growth of African businesses. Through her work in corporate leadership, governance, and business advocacy, she continues to shape a legacy defined by resilience, strategic vision, and a deep commitment to economic development in South Africa.
