Gap co‑founder Doris Fisher — driving force behind iconic retailer’s rise — dead at 94

Fisher coined the name "The Gap" in reference to the generation gap between baby boomers and their parents, helping the brand squarely target a fast-growing teenage market.

Gap co‑founder Doris Fisher — driving force behind iconic retailer’s rise — dead at 94
Fisher coined the name "The Gap" in reference to the generation gap between baby boomers and their parents, helping the brand squarely target a fast-growing teenage market.