Grenada hosts Pure Grenada Masters Cricket Tournament, boosting sports tourism push
Grenada has successfully wrapped up the Pure Grenada Masters Cricket Tournament, a week-long regional event that brought together veteran cricket talent from across the Caribbean and highlighted the island’s growing ambitions in sports tourism. The tournament featured 60 visiting participants across four regional sides — the West Indies Masters, Trinidad’s Munroe Road Masters, Guyana’s North […] The post Grenada hosts Pure Grenada Masters Cricket Tournament, boosting sports tourism push appeared first on CNW Network.
Black News 
Grenada has successfully wrapped up the Pure Grenada Masters Cricket Tournament, a week-long regional event that brought together veteran cricket talent from across the Caribbean and highlighted the island’s growing ambitions in sports tourism.
The tournament featured 60 visiting participants across four regional sides — the West Indies Masters, Trinidad’s Munroe Road Masters, Guyana’s North Soesdyke Masters, and Barbados’ AMAAS Masters — who competed alongside two home teams, Spice Isle Masters 1 and Spice Isle Masters 2. After a competitive week of matches, Guyana’s North Soesdyke emerged as champions, while Trinidad’s Munroe Road Masters finished as runners-up.
Organisers and tourism officials have framed the tournament as more than just a sporting contest, pointing to its wider economic and promotional impact. The Grenada Tourism Authority, which led the initiative, said the event helped inject new activity into the local economy, particularly in hospitality, food services, transport, and small business sectors.
Stacey Liburd, CEO of the Grenada Tourism Authority, described the tournament as a model for how sport can be used to extend the island’s tourism season and diversify its appeal. She noted that combining competition with targeted partnerships created “meaningful experiences” for visiting teams while delivering tangible benefits to local service providers.
Beyond the matches, organisers also staged a consumer pop-up event on the final day, bringing together local vendors and visiting teams in a marketplace-style setting. The activation allowed small businesses and artisans to showcase their products directly to international guests, adding another layer of economic engagement beyond the cricket grounds.
Tornia Charles, Chief Marketing Officer at the Grenada Tourism Authority, said the tournament aligns with the island’s broader 2026 strategy to position Grenada more firmly on the regional sports tourism map. She emphasized that the goal is not only to host events, but to ensure they generate long-term benefits for communities and businesses across the island.
Looking ahead, officials say there is strong interest in expanding the Masters Cricket concept into an annual fixture. Plans under consideration include increasing the number of participating teams, enhancing spectator experiences, and integrating more cultural and community-based activities alongside the sporting calendar.
There is also talk of introducing voluntourism elements, fan travel packages, and expanded sponsorship opportunities, all aimed at deepening engagement and attracting a wider audience from within the Caribbean diaspora and beyond.
If developed further, organisers believe the tournament could become a consistent fixture in Grenada’s sports calendar, strengthening the island’s reputation as a destination capable of hosting regional and international sporting events while driving year-round tourism activity.
For now, officials are celebrating what they see as a successful debut edition — one that combined competitive cricket, regional camaraderie, and a clear demonstration of how sport can support broader economic and tourism goals in Grenada.
The post Grenada hosts Pure Grenada Masters Cricket Tournament, boosting sports tourism push appeared first on CNW Network.
