Has Rollers Found its Blue Magic to Success?

Sunday Standard Has Rollers Found its Blue Magic to Success? This past Friday, Botswana’s biggest football brand, Township Rollers, in partnership with Sogo, launched its own branded ice cream, Blue Magic. The launch marks Rollers’ new venture into the FMCG sector, a bold move towards the team’s sustainability. It is among many initiatives the team leadership have embarked on since taking over the reigns at […] The post Has Rollers Found its Blue Magic to Success? first appeared on Sunday Standard and is written by Sunday Standard Reporter

May 11, 2026 - 22:18

Sunday Standard

Has Rollers Found its Blue Magic to Success?

This past Friday, Botswana’s biggest football brand, Township Rollers, in partnership with Sogo, launched its own branded ice cream, Blue Magic. The launch marks Rollers’ new venture into the FMCG sector, a bold move towards the team’s sustainability. It is among many initiatives the team leadership have embarked on since taking over the reigns at the embattled Gaborone outfit.

Forsaken by financiers and with some of the touted sponsors who were unveiled at the beginning of the season nowhere to be found, Rollers found itself in dire straits. Bills mounted. Players’ salaries went unpaid. At one point, players even boycotted a scheduled match as they pressured the club to pay outstanding salaries.

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