Why young people are keeping cinema alive
The rise of at-home entertainment, the ongoing cost-of-living crisis, and the normalisation of social insularity have created a perfect storm for the extinction of cinema. But against all odds, young people are keeping the industry alive

Young people have always loved the cinema: back in 1943, the Wartime Social Survey found that 79 per cent of teenagers and 43 per cent of young adults reported that they went to the cinema at least once a week. Decades on, Gen Z are no different: recent figures from Digital Cinema Media found that 78 per cent of 16-34hellip;
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