Drake’s Iceman rollout: strategy masterstroke or hype?
Drake has never been accused of doing things quietly. With Iceman reportedly finished and submitted to Universal Music Group, the rollout for his latest project has taken a turn that nobody saw coming — and the internet has not stopped talking since. At the center of it all is a towering installation made entirely of […] The post Drake’s Iceman rollout: strategy masterstroke or hype? appeared first on Rolling Out.
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Drake has never been accused of doing things quietly. With Iceman reportedly finished and submitted to Universal Music Group, the rollout for his latest project has taken a turn that nobody saw coming — and the internet has not stopped talking since. At the center of it all is a towering installation made entirely of […]
The post Drake’s Iceman rollout: strategy masterstroke or hype? appeared first on Rolling Out.
