Dream For NYC: The Fight To Tax The Rich “Is Just Beginning”
The following is a press statement released by DREAM for NYC on the New York City Executive Budget: “Thanks to months of tireless pressure, New Yorkers prevented Governor Hochul from bankrupting New York City and sabotaging the affordability agenda. But it shouldn’t have been this way. Kathy “Hedge Fund” Hochul could have taxed the rich from day one to fund what working New Yorkers deserve, but instead chose to enable Trump’s $12 billion tax cut for the richest at the expense of nearly half a million New Yorkers’ healthcare. We built the power to force our millionaire Governor to tax the rich’s second homes. The fight to tax the rich and take back our Democracy from her Epstein class donors is just beginning.”DREAM’s $100,000 comms campaign mixed ongoing digital and influencer/creator programs with old school physical advertising, including a LinkNYC ad blitz outside the Governor’s NYC office, two billboards outside the Capitol in Albany targeting Hochul, multiple posterings across New York City, a billboard truck outside a Manhattan Institute gathering of billionaires, a bestselling sweatshirt that set off two right wing panics, and the viral “I’m Rich, Tax Me” shirt worn by wealthy New Yorkers like Jennifer Welch and Morris Pearl (and is now on sale for $4,999).About DREAM for NYC(Don’t Rank Evil Andrew for Mayor) made waves in the 2025 mayoral primary by popularizing the “Don’t Rank Cuomo” strategy, resulting in $40,000 in merch sales, $1.4 million worth of earned media coverage, and 54% of voters leaving Cuomo off their ballots. It continues in the form of the “New Yorkers Tax The Rich” campaign, in tandem with efforts by NYC-DSA, Invest In Our NY, Our Time, and other organizations fighting to deliver the affordability agenda by taxing the rich.
Black News 
| The following is a press statement released by DREAM for NYC on the New York City Executive Budget: “Thanks to months of tireless pressure, New Yorkers prevented Governor Hochul from bankrupting New York City and sabotaging the affordability agenda. But it shouldn’t have been this way. Kathy “Hedge Fund” Hochul could have taxed the rich from day one to fund what working New Yorkers deserve, but instead chose to enable Trump’s $12 billion tax cut for the richest at the expense of nearly half a million New Yorkers’ healthcare. We built the power to force our millionaire Governor to tax the rich’s second homes. The fight to tax the rich and take back our Democracy from her Epstein class donors is just beginning.” |
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DREAM’s $100,000 comms campaign mixed ongoing digital and influencer/creator programs with old school physical advertising, including a LinkNYC ad blitz outside the Governor’s NYC office, two billboards outside the Capitol in Albany targeting Hochul, multiple posterings across New York City, a billboard truck outside a Manhattan Institute gathering of billionaires, a bestselling sweatshirt that set off two right wing panics, and the viral “I’m Rich, Tax Me” shirt worn by wealthy New Yorkers like Jennifer Welch and Morris Pearl (and is now on sale for $4,999). |
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| About DREAM for NYC (Don’t Rank Evil Andrew for Mayor) made waves in the 2025 mayoral primary by popularizing the “Don’t Rank Cuomo” strategy, resulting in $40,000 in merch sales, $1.4 million worth of earned media coverage, and 54% of voters leaving Cuomo off their ballots. It continues in the form of the “New Yorkers Tax The Rich” campaign, in tandem with efforts by NYC-DSA, Invest In Our NY, Our Time, and other organizations fighting to deliver the affordability agenda by taxing the rich. |
