Feral: a grown woman’s guide to a free and ferocious life by Avril Millar

In Feral, entrepreneur, business mentor and former columnist Avril Millar challenges conventional midlife self-help ideas to offer a fresh perspective on how women can reclaim their independence, both personally and professionally.

Drawing on decades of experience of growing and turning around businesses, the author makes a compelling case for self-awareness as a powerful leadership tool. Her central argument is that women waste valuable energy fighting systems that are unlikely to change, when they could instead focus on understanding themselves and making different choices.

The heart of the book is built around four interconnected principles: self-knowledge, language, regulation and boundaries. Through these, the author encourages readers to recognise ingrained patterns, challenge limiting beliefs, manage their responses and become more intentional about where they invest their energy.

For female entrepreneurs and aspiring leaders, these lessons feel particularly relevant. Many will identify with how the pressures of running a business while balancing competing personal demands can make it easy to fall into unhelpful habits, but Avril Millar’s approach shows how to step back, establish boundaries and leading with greater clarity and conviction.

Feral is refreshingly candid, witty and direct, encouraging women to redefine success on their own terms, rather than endlessly working harder. It is an empowering and practical guide for anyone looking to build a business and a life that reflect their own values.

Key takeaways

• Millar challenges conventional mindsets around success and leadership, arguing that women in business must reconnect with their instincts rather than conforming to inherited frameworks.
• The book is built around four interconnected principles: self-knowledge, language, regulation and boundaries – each explored through personal and professional experience.
• Feral is candid, witty and direct, encouraging women to redefine success on their own terms rather than measuring themselves against external standards.
• The author draws on decades of experience growing and turning around businesses to make a compelling case for a more instinct-led approach to leadership.
• Particularly relevant for female entrepreneurs and aspiring leaders who will recognise the tension between authentic leadership and the expectations placed on them.

Feral: A Grown Woman’s Guide to a Free and Ferocious Life by Avril Millar is published by Rethink Press.

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