How AI search really picks winners: ChatGPT, LLMs and the future of retail discovery

How do large language models like ChatGPT actually decide which brands to push to the top when you ask for recommendations – and can smaller retailers realistically win that game?

How AI search really picks winners: ChatGPT, LLMs and the future of retail discovery

How do large language models like ChatGPT actually decide which brands to push to the top when you ask for recommendations – and can smaller retailers realistically win that game?