Marcus Collins used SPILL to find what data often misses
Most researchers study communities from the outside. Dr. Marcus Collins has spent his career doing the opposite. The marketing professor at the University of Michigan’s Ross School of Business, former Chief Strategy Officer at Wieden+Kennedy, and best-selling author of For The Culture built his entire practice around proximity. He also co-hosts the podcast From The […] The post Marcus Collins used SPILL to find what data often misses appeared first on Rolling Out.
Black News 
Most researchers study communities from the outside. Dr. Marcus Collins has spent his career doing the opposite. The marketing professor at the University of Michigan’s Ross School of Business, former Chief Strategy Officer at Wieden+Kennedy, and best-selling author of For The Culture built his entire practice around proximity. He also co-hosts the podcast From The […]
The post Marcus Collins used SPILL to find what data often misses appeared first on Rolling Out.
