Mariah Simone Winston Dishes On Empowering Black Women With Her Athlesuire Brand MSFIT Brand

Mariah Simone Winston launched MSFIT in 2020. The luxury athleisure brand combined all the things she is passionate about: fitness, athletics, and empowering women to look and feel their best. As the wife of Kevon Looney of the Golden State Warriors, she understands the importance of being able to smoothly transition from the court to the workplace and to the afterparty. The athleisure trend is where fitness and style intersect and MSFIT embodies the multifunctional mantra. Branded tees, stylish sweats, pants, accessories and shirts you can transitional from day to night with staple pieces like a blazer or shoe, Mariah’s personal flavor is the DNA of the brand. MSFIT stands for her initials and fit lifestyle.

“MSFIT was born from my desire to create elevated athleisure that seamlessly transitions from workouts to everyday life, explained Winston. “As someone with an athletic background in basketball, constantly balancing fitness, entrepreneurship, travel, and family, I wanted pieces that felt stylish, functional, and versatile.”

In this era, versatility is a through-line in Mariah’s life. Between balancing her growing business and runway model career, she’s preparing to walk down the aisle. We caught up with the bride-to-be about her MSFIT brand and how she’s preparing for her wedding.

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