Of Course A’ja Wilson Should Be The WNBA Logo! — Here Are All The Reasons Why [Op-Ed]
Thirty seasons in, the WNBA still has no face on its logo, and A’ja Wilson’s four MVPs, three championships, and a successful business empire make her the most obvious choice. As the WNBA continues to celebrate its 30th season, the league looks almost unrecognizable from the one that tipped off for the first time last […] The post Of Course A’ja Wilson Should Be The WNBA Logo! — Here Are All The Reasons Why [Op-Ed] appeared first on MadameNoire.
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Thirty seasons in, the WNBA still has no face on its logo, and A’ja Wilson’s four MVPs, three championships, and a successful business empire make her the most obvious choice.
As the WNBA continues to celebrate its 30th season, the league looks almost unrecognizable from the one that tipped off for the first time last century. A landmark collective bargaining agreement has delivered the highest salaries in league history. Media deals with Amazon, NBC, and ESPN have brought the game to new audiences and on a scale unimaginable even half a decade ago.
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Expansion teams are landing in parts of the country that have competed aggressively for the right to bring women’s basketball to their cities. By nearly every available measure, the league is entering a new renaissance.
The one area where the WNBA hasn’t quite kept pace with its own growth is its logo, which still features an anonymous silhouette.
A logo is a company’s clearest visual declaration of what it believes represents its identity, chosen around the figure or symbol that communicates those values without requiring explanation.
A woman without a name or a face increasingly feels like a placeholder from an era where the league itself was still figuring out its identity and finding its footing in a sports ecosystem that was fine to malign women’s basketball, if not ignore it altogether.
The post Of Course A’ja Wilson Should Be The WNBA Logo! — Here Are All The Reasons Why [Op-Ed] appeared first on MadameNoire.
