The Howdy effect: how Roku’s $2.99 subscription hit 1M subs
Roku is proving that less can be more in the streaming wars. The company’s budget-friendly, ad-free subscription service, Howdy, has officially crossed 1 million subscribers — a milestone reached in under eight months and backed by retention numbers that put bigger, pricier platforms to shame. The data comes from streaming research firm Antenna, whose latest […] The post The Howdy effect: how Roku’s $2.99 subscription hit 1M subs appeared first on Rolling Out.
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Roku is proving that less can be more in the streaming wars. The company’s budget-friendly, ad-free subscription service, Howdy, has officially crossed 1 million subscribers — a milestone reached in under eight months and backed by retention numbers that put bigger, pricier platforms to shame. The data comes from streaming research firm Antenna, whose latest […]
The post The Howdy effect: how Roku’s $2.99 subscription hit 1M subs appeared first on Rolling Out.
