2026 is the year of the soccer shirt
As streetwear designer KidSuper launches a new capsule collection with Jameson, and ahead of the World Cup, we look at how football shirts become a US fashion staple

Kidsuper’s Williamsburg studio looks like a high street in a children’s picture book: painted a rich pastel blue, the exterior features a series of storefronts, including a laundromat, a ‘Kidsuper market’ and a public library. Inside, the space is thronged with a crowd of intimidatingly cool and good-looking New Yorkers, sipping on Jameson’s cocktails, and many of them decked out in football shirts. We are gathered here on a blustery Tuesday evening to watch the streetwear designerhellip;
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