Ben & Jerry’s boycott threat puts Magnum on the defensive
When Ben Cohen and Jerry Greenfield sold Ben & Jerry’s to Unilever in 2000 for a reported $326 million, they negotiated what turned out to be the most important clause in the deal. The brand would retain an independent board of directors whose sole function was to protect its social mission regardless of who owned […] The post Ben & Jerry’s boycott threat puts Magnum on the defensive appeared first on Rolling Out.
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When Ben Cohen and Jerry Greenfield sold Ben & Jerry’s to Unilever in 2000 for a reported $326 million, they negotiated what turned out to be the most important clause in the deal. The brand would retain an independent board of directors whose sole function was to protect its social mission regardless of who owned […]
The post Ben & Jerry’s boycott threat puts Magnum on the defensive appeared first on Rolling Out.
