Drake’s ‘Iceman’ stunt ends with Toronto on fire
Drake set up a giant ice block installation in a downtown Toronto parking lot outside the Bond Place Hotel, told fans the release date for his upcoming album was hidden somewhere inside, and then watched the situation escalate far beyond anything a promotional stunt is supposed to produce. By Tuesday night, the Toronto Fire Service […] The post Drake’s ‘Iceman’ stunt ends with Toronto on fire appeared first on Rolling Out.
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Drake set up a giant ice block installation in a downtown Toronto parking lot outside the Bond Place Hotel, told fans the release date for his upcoming album was hidden somewhere inside, and then watched the situation escalate far beyond anything a promotional stunt is supposed to produce. By Tuesday night, the Toronto Fire Service […]
The post Drake’s ‘Iceman’ stunt ends with Toronto on fire appeared first on Rolling Out.
