EXCLUSIVE: Marshawn Lynch Brings His Signature Swagger To Dove With BEASTMODE Collection
When Marshawn Lynch moves, he moves with purpose. The NFL legend recently dropped the limited-edition BEASTMODE Collection, available exclusively at Target, and it’s already redefining what it means to smell […] The post EXCLUSIVE: Marshawn Lynch Brings His Signature Swagger To Dove With BEASTMODE Collection appeared first on Essence.
Black News 
Courtesy of Dove 
By Larry Stansbury ·Updated October 31, 2025 < /> Getting your Trinity Audio player ready… When Marshawn Lynch moves, he moves with purpose. The NFL legend recently dropped the limited-edition BEASTMODE Collection, available exclusively at Target, and it’s already redefining what it means to smell good and show up with confidence.
The collection features two new scent variants—You Just Got Got and Beast to the Bone—each available in both body wash and deodorant. Designed for long-lasting freshness and swagger, these fragrances reflect Lynch’s personal favorites and his larger-than-life approach to life and self-care.
“I’ve been using Dove products for years,” Lynch tells ESSENCE. “When the opportunity came up to work with them, it was push play instantly. When we got in that lab and started to build, I wanted this collection to reflect me—not just my face on a bottle. I was hands-on through the whole process: picking the scents, naming the products, shaping the vibe.”
That vibe is unmistakably “Beastmode.” In other words: confident, grounded, and rooted in authenticity. “You Just Got Got,” Lynch explains, for example, was inspired by one of his most memorable quotes during an interview with his former Seahawks teammate and now podcast partner, Michael Robinson. “It’s about confidence, it’s about overcoming some shit, and elevating,” says Lynch. “When you get right with this scent, you’re ready to make some shit happen.”
“Beast to the Bone,” on the other hand, is pure Lynch energy—his mentality distilled into a bottle. “It’s not just on you, it’s in you,” he says. “It’s a life rel="tag">Dove Men Marshawn Lynch
The post EXCLUSIVE: Marshawn Lynch Brings His Signature Swagger To Dove With BEASTMODE Collection appeared first on Essence.
