From “Bally Will Fix It” to “Bally Didn’t Fix It”: The Strategy to Unseat Hichilema

By Katoka Mweenda Political messaging is key to winning elections. Brian Mundubile’s campaign should focus squarely on President Hakainde Hichilema’s record. It is Hichilema—not Mundubile—who must defend his last five years in office. Yet, by trying to outbid the President with his own promises, Mundubile risks letting Hichilema escape accountability. That is a strategic mistake. […]

From “Bally Will Fix It” to “Bally Didn’t Fix It”: The Strategy to Unseat Hichilema
By Katoka Mweenda Political messaging is key to winning elections. Brian Mundubile’s campaign should focus squarely on President Hakainde Hichilema’s record. It is Hichilema—not Mundubile—who must defend his last five years in office. Yet, by trying to outbid the President with his own promises, Mundubile risks letting Hichilema escape accountability. That is a strategic mistake. […]