Gen Z’s new drug of choice? Caffeine
From iced matcha lattes to wellness-coded energy drinks to flavoured pouches, caffeine products are everywhere right now – and sober-curious young people are behind the boom
Black News 
Caffeine has long been the most widely consumed psychoactive substance on the planet – unsurprisingly so, given that it’s found in everything delicious and good in this world (including chocolate, Coke Zero, matcha lattes and Lemsip Max). Not to mention coffee, which has never been more popular: both globally and in the UK, the coffee industry is bigger than ever and continues to expand at a head-spinning rate, with Brits
