‘Genuinely Triggered’ — Mielle Organics Under Fire After Ad Labels Afro ‘Weak & Dull,’ Igniting Texturism Debate
Mielle Organics' latest advertisement has sparked a heated debate over texturism, a form of discrimination against certain Black hair textures. The post ‘Genuinely Triggered’ — Mielle Organics Under Fire After Ad Labels Afro ‘Weak & Dull,’ Igniting Texturism Debate appeared first on MadameNoire.
Black News 
Mielle Organics is facing backlash over an advertisement that critics say crossed the line from promoting healthy hair to reinforcing texturism. The controversy began after the Black-founded beauty brand shared a now-deleted advertisement for its Rosemary Mint collection featuring a before-and-after image of a Black woman with an Afro, according to a screenshot shared by TheGrio on Aug. 30.
Mielle Organics Texturism controversy: What happened?
In the “before” image, the model’s hair appeared fuller and less defined and was described as “weak & dull.” In the “after,” her hair appeared more elongated, defined and shiny, alongside the words “shiny & strong.”
The post encouraged customers to “swipe for the before 
after” and promoted the Rosemary Mint system as a way to achieve “stronger-feeling, healthy-looking hair.”
The post ‘Genuinely Triggered’ — Mielle Organics Under Fire After Ad Labels Afro ‘Weak & Dull,’ Igniting Texturism Debate appeared first on MadameNoire.
