M&S stops using tape measures for its bra fittings - and staff must size women by EYE

The high street giant said the updated method, already tested in 23 stores, is intended to create a more personalised and comfortable experience.

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May 4, 2026 - 02:34
M&S stops using tape measures for its bra fittings - and staff must size women by EYE
The high street giant said the updated method, already tested in 23 stores, is intended to create a more personalised and comfortable experience.
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