The Africa Rising Music Conference Recap

ARMC By Day Recap ARMC by Day was shaped by powerful industry conversations around topics such as AI in the creative […]

The Africa Rising Music Conference Recap

ARMC By Day Recap

ARMC by Day was shaped by powerful industry conversations around topics such as AI in the creative industries, how to build an artist, a deep dive into the rising genre Lekompo, a masterclass on how to build an audience on Meta, mental health, rights & revenues, an Australian market spotlight, as well as a spotlight on South African artist Elaine, exploring authenticity in music as an independent artist. 

Other ARMC By Day highlights included our networking sessions Meet the Internationals and Meet the Pros, hosted in the MINT Networking Lounge. Featuring industry leaders including Yati Khumalo (Billboard Africa) and artist Tamara Day, the sessions created valuable opportunities for creatives, artists and delegates to connect directly with established industry professionals, exchange ideas and build meaningful new relationships.

ARMC Launches International Music Mentorship Programme for South African Artists

One of the conference’s most significant announcements was the official launch of the Music Mentorship Program for South African Artists, a new collaboration between the German Embassy Pretoria, ARMC and Paradise Worldwide. Applications for the programme are officially open, with five selected South African artists set to receive comprehensive support for an upcoming release project.