The insidious rise of fake TikTok fan accounts

Music marketers are pretending to be stans on social media to help manufacture hype for their artist clients – and real fans are starting to wise up

The insidious rise of fake TikTok fan accounts
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I’m scrolling through TikTok when I see a sombr fan video. “I need to experience this at least once in my life,” reads the text over a clip of the artist performing, interspersed with shots of emotional fans. But upon closer inspection, it’s unclear whether the video was really posted by a bona fide fan: thehellip;

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