The Pink Lipsticks We’re Reaching For Are All Latina-Owned
The Pink Lipsticks We’re Reaching For Are All Latina-Owned
Few beauty staples are as enduring as pink lipstick. Versatile, timeless, and flattering on every skin tone, it’s been a go-to for generations. Yet it feels especially fitting during the warmer months. One shade can capture the fresh, dewy feeling of spring and another the playfulness of summer. And right now, Latina-owned beauty brands are formulating lipsticks, lip stains, and lip glosses across the pink spectrum.If you’re feeling soft and romantic, there’s a rosy nude or satin blush. If you’re embracing bold and flirty, there’s a vibrant fuchsia or rich magenta. Whatever the era or mood, these brands have a pink to match.All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.As soon as spring came into bloom, I tossed Necromancy Cosmetica’s Mourning Rose lipstick into my handbag. I’ve already used the deep, dusty pink nude on different occasions, from morning strolls through Viejo San Juan with friends to flirty evening dates. The brand, founded in 2015 by Puerto Rican couple Desiree Rodríguez (Des) and Salvador Pérez (Zal), is vegan, cruelty-free, and handcrafted in small batches in San Juan.Necromancy Cosmetica Necromancy Cosmetica's Mourning Rose Lipstick, $, available at Necromancy CosmeticaFor everyday wear, I’m reaching for Rare Beauty’s Soft Pinch Tinted Lip Oil in the shade Hope. The lightweight formula tints the lips for long-lasting wear, and the nude mauve hue adds a soft, subtle flush to my face and my day.Rare Beauty Rare Beauty's Soft Pinch Tinted Lip Oil Stain in Happy, $, available at SephoraIf you’re looking for a lip serum that nourishes your lips but still looks like a lipstick, try Mexican brand Aora’s Acaríciame solid lip serum. The hydrating serum is formulated with hyaluronic acid and squalane, giving you long-lasting moisture. While a lip treatment, it comes in several shades, including the lovely petal pink Rosa.0.2.Aora Makeup Aora Makeup's Acaríciame Solid Lip Serum in Rosa.02, $, available at Aora MakeupFun, nourishing, and versatile, Ere Perez’s beetroot cheek & lip tint is the perfect companion for warm-weather days. This two-in-one staple from the Mexican-born, Australia-based founder and creative director uses natural beetroot extract to hydrate and nourish, and the vibrant berry pink hue looks like a sweet summer popsicle stain on your lips.Ere Perez Ere Perez's Beetroot Lip Tint in Fun, $, available at UltaIf your nickname was “preciosa” growing up and you’re still very much in your coquette era, you'll love this pillowy, pigmented light pink nude lip gloss from Reina Rebelde. The Mexican-owned brand is vegan and cruelty-free, and you can wear this cutie gloss alone or over another nude lipstick for a hint of pink.Reina Rebelde Reina Rebelde's Lip Brilliance Glossy in Preciosa, $, available at Reina RebeldeYou might have seen Shades of Shan’s Liquid Blushes going viral on TikTok, and trust that the Latina-owned cosmetics brand’s lip glosses are also worth the hype. This warm pink is flirty and flattering, and it’s formulated with squalane and vitamin E to nourish and hydrate your lips while you melt hearts.Shades by Shan Shades by Shan's Gabriella Lip Gloss, $, available at Shades by Shan CosmeticsIf you’re looking for a pinky peach, Cubana-owned Alamar Cosmetics has got you covered. Hydrating, long-lasting, and vegan, the brand’s DesNUDEAs Lip Glosses are a summer must-have. The gloss delivers a juicy, high-shine finish, and in the shade Mami Spice Latte — a shimmering, medium-coverage peachy-pink nude — it’s the perfect warm-weather lippie, whether you’re heading to the beach or a rooftop.Alamar Cosmetics Alamar Cosmetics' DesNUDEAs Peachy Pink Lip Gloss, $, available at Alamar CosmeticsLike what you see? How about some more R29 goodness, right here?
Few beauty staples are as enduring as pink lipstick. Versatile, timeless, and flattering on every skin tone, it’s been a go-to for generations. Yet it feels especially fitting during the warmer months. One shade can capture the fresh, dewy feeling of spring and another the playfulness of summer. And right now, Latina-owned beauty brands are formulating lipsticks, lip stains, and lip glosses across the pink spectrum.
If you’re feeling soft and romantic, there’s a rosy nude or satin blush. If you’re embracing bold and flirty, there’s a vibrant fuchsia or rich magenta. Whatever the era or mood, these brands have a pink to match.
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.As soon as spring came into bloom, I tossed Necromancy Cosmetica’s Mourning Rose lipstick into my handbag. I’ve already used the deep, dusty pink nude on different occasions, from morning strolls through Viejo San Juan with friends to flirty evening dates. The brand, founded in 2015 by Puerto Rican couple Desiree Rodríguez (Des) and Salvador Pérez (Zal), is vegan, cruelty-free, and handcrafted in small batches in San Juan.
Necromancy Cosmetica Necromancy Cosmetica's Mourning Rose Lipstick, $, available at Necromancy CosmeticaFor everyday wear, I’m reaching for Rare Beauty’s Soft Pinch Tinted Lip Oil in the shade Hope. The lightweight formula tints the lips for long-lasting wear, and the nude mauve hue adds a soft, subtle flush to my face and my day.
Rare Beauty Rare Beauty's Soft Pinch Tinted Lip Oil Stain in Happy, $, available at SephoraIf you’re looking for a lip serum that nourishes your lips but still looks like a lipstick, try Mexican brand Aora’s Acaríciame solid lip serum. The hydrating serum is formulated with hyaluronic acid and squalane, giving you long-lasting moisture. While a lip treatment, it comes in several shades, including the lovely petal pink Rosa.0.2.
Aora Makeup Aora Makeup's Acaríciame Solid Lip Serum in Rosa.02, $, available at Aora MakeupFun, nourishing, and versatile, Ere Perez’s beetroot cheek & lip tint is the perfect companion for warm-weather days. This two-in-one staple from the Mexican-born, Australia-based founder and creative director uses natural beetroot extract to hydrate and nourish, and the vibrant berry pink hue looks like a sweet summer popsicle stain on your lips.
Ere Perez Ere Perez's Beetroot Lip Tint in Fun, $, available at UltaIf your nickname was “preciosa” growing up and you’re still very much in your coquette era, you'll love this pillowy, pigmented light pink nude lip gloss from Reina Rebelde. The Mexican-owned brand is vegan and cruelty-free, and you can wear this cutie gloss alone or over another nude lipstick for a hint of pink.
Reina Rebelde Reina Rebelde's Lip Brilliance Glossy in Preciosa, $, available at Reina RebeldeYou might have seen Shades of Shan’s Liquid Blushes going viral on TikTok, and trust that the Latina-owned cosmetics brand’s lip glosses are also worth the hype. This warm pink is flirty and flattering, and it’s formulated with squalane and vitamin E to nourish and hydrate your lips while you melt hearts.
Shades by Shan Shades by Shan's Gabriella Lip Gloss, $, available at Shades by Shan CosmeticsIf you’re looking for a pinky peach, Cubana-owned Alamar Cosmetics has got you covered. Hydrating, long-lasting, and vegan, the brand’s DesNUDEAs Lip Glosses are a summer must-have. The gloss delivers a juicy, high-shine finish, and in the shade Mami Spice Latte — a shimmering, medium-coverage peachy-pink nude — it’s the perfect warm-weather lippie, whether you’re heading to the beach or a rooftop.
Alamar Cosmetics Alamar Cosmetics' DesNUDEAs Peachy Pink Lip Gloss, $, available at Alamar Cosmetics
Like what you see? How about some more R29 goodness, right here?
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