Tyla Releases “Is It Love” as Global Momentum Builds Toward New Album “A*Pop”
Tyla has officially released her new single “Is It Love”, marking another major step in her rapidly expanding global career. The track arrived alongside its music video across different time zones, creating a coordinated worldwide rollout that matched her growing international audience. The release follows a high-profile run of performances that included the FIFA World … The post Tyla Releases “Is It Love” as Global Momentum Builds Toward New Album “A*Pop” appeared first on SA Music Magazine.
Tyla has officially released her new single “Is It Love”, marking another major step in her rapidly expanding global career. The track arrived alongside its music video across different time zones, creating a coordinated worldwide rollout that matched her growing international audience. The release follows a high-profile run of performances that included the FIFA World Cup opening ceremonies in Mexico, sharing the stage with Future in Los Angeles, and performing with Shakira during the US leg of the “Las Mujeres Ya No Lloras” tour. The single has already drawn strong attention from fans who first heard snippets teased on social media. Early reactions focus on her vocal delivery and the polished pop direction of the track.
The release of “Is It Love” has also sparked immediate discussion across her global fanbase, with South African listeners gaining access at 6pm on release day. Streaming platforms reported early traction as fans rushed to hear her latest sound evolution. Social media engagement surged shortly after the drop, driven by anticipation that had been building for days. The rollout strategy used staggered timing to maximize reach across regions, reinforcing her position as a global pop act rather than a regional breakout. Attention has also centered on whether this single can match the commercial impact of her earlier hit “Water”.
The single serves as a lead-in to Tyla’s upcoming second studio album “APop”, scheduled for release on July 24. The project follows her debut album, which established her international presence and helped define her signature sound. Early promotional material frames “APop” as a confident and expressive body of work built for a global audience. The album rollout has been structured around consistent visibility, with singles, performances and teasers released in quick succession. Industry watchers are closely tracking how this next phase will perform commercially and critically.
Musically, “Is It Love” continues Tyla’s blend of pop, R&B and amapiano influences while pushing toward a broader pop identity. She has often been associated with the “popiano” sound, and this release suggests an expansion of that foundation rather than a departure from it. The production leans into clean pop structures while maintaining rhythmic elements that reflect her South African musical roots. Her artistic positioning remains centered on versatility, confidence and global accessibility. The direction of the single supports her stated goal of exploring multiple sounds on her upcoming album.
Outside of her studio releases, Tyla remains active on the international performance circuit. She is scheduled to appear at Shimza’s Shimza&Co event in Ibiza, hosted by Shimza, adding another global stage to her calendar. Fans are also awaiting a teased remix of her track “Chanel”, which continues to generate interest in her catalog beyond new releases. Her recent momentum shows a consistent pattern of high-profile appearances and strategic drops. With “Is It Love” now out and “A*Pop” on the horizon, her current era is shaping into one of sustained global visibility and growing artistic reach.
The post Tyla Releases “Is It Love” as Global Momentum Builds Toward New Album “A*Pop” appeared first on SA Music Magazine.