VOICES | Juvenile on Changing New Orleans’ Sound Forever And Why He’s Not Done

Juvie the Great joins 'Voices' to reflect on the lasting impact of Cash Money Records and the sound he helped build for New Orleans hip hop.

Sep 18, 2026 - 14:03

VOICES | Juvenile on Changing New Orleans’ Sound Forever And Why He’s Not Done

At a time when hip-hop was really beginning to branch outside of its New York City origins, The South was one of the first with something to say. New Orleans-based Cash Money Records was a forerunner in cementing a regional legacy that currently dominates the genre, pioneered by the talents of Southern rap icon Juvenile.

He joins us for the latest segment in our Urban ONE Originals series, VOICES, to not only reflect on the label’s legacy but to also make the assertion that it’s far from finished.

Juvie the Great opens up about hearing the DNA of his music in today’s artists, explaining how every generation “plays their part” in raising the bar for the next. He also addresses the long-awaited Cash Money x No Limit tour, sharing why it should have happened years ago and what it means for the fans who supported both camps from day one.

The conversation turns personal as Juvenile credits the parents and families who kept the music alive across generations, tying his own upbringing to the way his music now lives on in new listeners. He also makes his case for a spot on the Mount Rushmore of New Orleans hip hop, detailing how Cash Money and No Limit changed the narrative around a city once known only for jazz.

“I was never finished,” Juvenile proclaims regarding the perception that his best days are behind him, doubling down by adding, “I got a lot more to say, [yet] nothing to prove because I feel like I’ve proved everything there is to prove to myself and my family.”

Don’t call it a comeback!