We’re living through an explainer epidemic
Tiny mics, endless hot takes and the algorithm-fuelled rise of the ‘thoughtfluencer’

In December 2025, Kaitlyn Gilbride, a 22-year-old in the Bay Area, posted a video on the neuroscience of admiration. It was the first time she went “super viral”. Before that, she’d been posting how-to videos about applying to college, until she realised she could turn what she was learning in her psychology, human biology and neuroscience classeshellip;
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