Why Brands Must Humanise the AI Narrative to Preserve Consumer Trust
As artificial intelligence transforms industries, brands face growing pressure to manage not only AI adoption but also public perception. Mandy Davis, Managing Director at Penquin, explains why transparency, ethical AI practices, and human-centred storytelling are essential for maintaining consumer trust. The article explores how brands can address concerns around privacy, misinformation, and job displacement while using AI responsibly to strengthen credibility and customer relationships. The post Why Brands Must Humanise the AI Narrative to Preserve Consumer Trust appeared first on African Business Innovation | Sustainable Development & Social Responsibility.
Black News 
As artificial intelligence transforms industries, brands face growing pressure to manage not only AI adoption but also public perception. Mandy Davis, Managing Director at Penquin, explains why transparency, ethical AI practices, and human-centred storytelling are essential for maintaining consumer trust. The article explores how brands can address concerns around privacy, misinformation, and job displacement while using AI responsibly to strengthen credibility and customer relationships.
The post Why Brands Must Humanise the AI Narrative to Preserve Consumer Trust appeared first on African Business Innovation | Sustainable Development & Social Responsibility.
