AXS Expands Indie Venue Support Via Partnerships With the Troubadour, First Ave, Marathon Live
The new and renewed partnerships reinforce AXS' relationship independent venues nationwide.
Black News 
AXS has announced a series of new and renewed partnerships, including with the Troubadour in Los Angeles; First Avenue in Minneapolis; and Marathon Live’s portfolio, including its venues in Nashville, Chattanooga, Tenn., Little Rock, Ark., Jacksonville, Fla., Kansas City, Mo., and St Louis.
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“Independent venues are essential to the live music ecosystem,” Dean DeWulf, head of North American Venues at AXS, said in a statement. “They’re where artists build careers, fans discover new music and communities come together. These operators know their rooms and their audiences better than anyone, and we’re proud to give them the platform, technology and tools they need to keep doing what they do best.”
AXS, which is owned by AEG, also serves as the official ticketing platform for Coachella, Red Rocks Amphitheatre, The O2 Arena and Stagecoach.
“The Troubadour has always been about the connection between artists and fans,” Christine Karayan, owner and general manager of the storied West Hollywood venue, said in a statement. “As we look ahead, working with AXS allows us to preserve what makes this venue special — its history, its independence and the intimate live experiences fans and artists expect from the Troubadour.”
Mark Dinerstein, CEO of Marathon Live, added, “As Marathon Live continues to grow across multiple markets, it’s important that we have a ticketing partner who understands how independent venues operate. AXS gives our team the tools and support to move quickly, manage each room’s unique needs and keep the focus where it belongs — on the artists and fans that we are proud to serve.”
AXS’ partnership with First Avenue dates back to 2021, when First Avenue president and CEO Dayna Frank signed an exclusive ticketing agreement for the company’s six venues across Minneapolis and St. Paul, Minn.
“From your first show at 7th St Entry to a sold-out night at First Avenue, we’ve built these rooms around the fan experience,” Frank said in a statement. “Partnering with AXS means our community gets a ticketing experience that’s as committed to independent music as we are.”
