Britania Unveils Splash Kachupa, Signs Kasuku as Brand Ambassador
Britania Allied Industries has unveiled Splash Kachupa, a new PET bottle variant of its popular Splash fruit drink, in a move aimed at tapping into Uganda’s fast-growing on-the-go beverage market. The launch also came with the announcement of popular Ugandan content creator Isaac Katende aka Kasuku as the official brand ambassador, signalling a bold push […] The post Britania Unveils Splash Kachupa, Signs Kasuku as Brand Ambassador appeared first on Daily Star.
Black News 
Britania Allied Industries has unveiled Splash Kachupa, a new PET bottle variant of its popular Splash fruit drink, in a move aimed at tapping into Uganda’s fast-growing on-the-go beverage market.
The launch also came with the announcement of popular Ugandan content creator Isaac Katende aka Kasuku as the official brand ambassador, signalling a bold push to connect the brand with everyday consumers.
Splash, one of Uganda’s longest-standing packaged fruit drinks, has been on the market for over 25 years, traditionally sold in tetra pack packaging. The new Splash Kachupa introduces a resealable plastic bottle option designed for convenience and portability.
The drink is available in two sizes, a 400ml bottle retailing at Shs2,000 and a 250ml bottle going for Shs1,200.
It comes in six flavours: Mango, Apple, Tamarind, Orange, Berries, and Grapes & Berries, targeting children, teenagers and young adults seeking affordable alternatives to carbonated soft drinks.
Speaking at the launch, Britania Allied Industries CEO Ali Yousef Ebraik described the product as a strategic investment in both the brand and the company’s long-term growth.
“Splash Kachupa is an investment in the future of the Splash brand. We have ensured that it strengthens the Splash family without taking away what consumers love about the original product,” he said.
Ebraik noted that the shift to PET packaging reflects changing consumer habits, with more Ugandans opting for portable and resealable beverage options.
In a highlight of the event, Britania named Kasuku as the face of the new product, citing his strong connection with the public.
“Kasuku represents a voice that resonates with everyday Ugandans. He brings the brand closer to the people and into real conversations,” Ebraik added.
Kasuku welcomed the partnership, describing it as a reflection of the support he has received from his audience over the years.
“Ugandans have shown me a lot of love. This partnership is about connecting with them even more and representing a brand they can relate to,” he said.
Britania’s Marketing Manager, Victor Akatwijuka, said the introduction of Splash Kachupa follows years of research and product development to align with global packaging trends.
“Consumers are increasingly shifting towards PET bottles because of convenience. We have invested in expertise and technology to deliver a product that meets those expectations,” he said.
He added that the company worked with international experts to refine the product and ensure it competes at the highest level.
Muwagala Robert, Vice General Manager for Sales and Marketing, said the company is rolling out an aggressive nationwide campaign to ensure the product reaches every corner of Uganda.
“We are taking Splash Kachupa across the country. This is about bringing the product closer to consumers and making it part of everyday life,” he said.
He noted that the brand’s expansion reflects evolving consumer preferences, with growing demand for diverse flavours beyond traditional options.
“Uganda has always been a mango market, but consumers are now exploring new tastes. We are responding to that demand,” he said.
With its new packaging, expanded flavour range and celebrity endorsement, Splash Kachupa marks a fresh chapter for one of Uganda’s most recognisable beverage brands.
As competition intensifies in the soft drinks market, Britania is betting on innovation, affordability and strong cultural connections to keep Splash at the top.
The post Britania Unveils Splash Kachupa, Signs Kasuku as Brand Ambassador appeared first on Daily Star.
