Do you want to smell like a ghost or a vagina? Meet fragrance brand Heretic
Far from making a cheap Halloween novelty, Heretic founder Douglas Little uses scent to explore grief, ancient folklore and and the ineffable mysteries of life

What does a ghost smell like? Or dragon’s blood or a haunted crypt? How about Gwenyth Paltrow’s vagina? Or Nosferatu himself? The vampire smells like wilting lilacs, petrichor and ambergris, according to perfume brand Heretic Parfum, which created a special fragrance in partnership with the 2024 Robert Eggers film. And Paltrow’s vaginahellip;
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