Fenty Beauty Comes Back To New York For The Launch Of Their New Pro Filter Fluid Flex with SoHo Pop-Up
Fenty Beauty returns to Soho in New York to celebrate the launch their new Pro Filter Fluid Flex Foundation an exclusive pop-up. The two-day pop-up held on 262 Mott Street on Saturday, September 12thand Sunday, September 13th was celebrating everything in inclusivity with their new flexible foundation that moves with your skin without ceasing, last 12 hours…
Black News
Fenty Beauty returns to Soho in New York to celebrate the launch their new Pro Filter Fluid Flex Foundation an exclusive pop-up. The two-day pop-up held on 262 Mott Street on Saturday, September 12thand Sunday, September 13th was celebrating everything in inclusivity with their new flexible foundation that moves with your skin without ceasing, last 12 hours with a matte finish, is waterproof and swat resistant and is available in over 50 shades for every skin tone.
At the same time, Fenty will be retiring the original Pro Filter Soft Matte Longwear Foundation.
Set to sounds of Moily and Sean Paul playing in the air with DJ Odalys NY , the new pop-up brought our beauty lovers to get a full star stellar treatment. The event offered shade matching with Fenty Beauty Pro Artist.
Once your shade is chosen if you pre-purchase your bottle retailing at $48, you will received a sample travel size and your own custom foundation bottle with your name engraved on the bottle with matching carrying case.
Shoppers also got to feel like a star with a free photoshoot and a jumbo size photobooth style poster for all shoppers. Each visitor of the pop-up received a free giveaway bag with a free Fenty Beauty Flex Foundation sugar cookie, Fenty Beauty Disposable camera, and a choice of two sample size Glitty Lid Shimmer Eyeliner or a sample of the Pro Kiss’r Luscious Lip Balm.
Fenty is also reaching out to their loyal fans and will use the participants of the photoshoot in their upcoming campaign.
As the bulbs continue to flash, the Fenty squad continue to party and got to post their social media content #FindYourFentyFit with other members of the Navy globally. The pop-up was nothing less of the star treatment for the Fenty Fam.
When leaving the pop-up, shoppers were left with a personal message from Rihanna, “Let’s be real, this has never been about my name on the bottle.” she said. “It always been about our community’s individual beauty. Our new foundation, Fluid Flex is better because of their feedback and I’ve heard it all! You made this foundation, now you can put your name on it!”
