Gucci’s Times Square show pays homage to the people of NYC
Demna’s Cruise 2026 show celebrated the characters and contradictions of New York, with cameos from Alex Consani, Paris Hilton and Cindy Crawford

If Wall Street is the beating heart of American capitalism, then Times Square is its beat face. Flooded with advertisements the size of literal skyscrapers, its neon screens are an assault on the eyes, burning the logos of the world’s biggest brands into your retinas, firing them into the farthest recesses of your brain.
A fashion show, at its basest form, is an advertisement – it’s how brands grab your attention, seep into your conscious and subconscious, and showhellip;
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