How Ford is competing in South Africa’s shifting automotive market
Rising fuel prices have put growing pressure on household budgets, and as a result many South Africans are changing the way they buy vehicles. Despite this, buyers still want cars that can handle everything from urban traffic to rough rural roads, and Ford is working hard to stay competitive. Ford has held a strong position for decades in South Africa, especially through the popularity of the Ranger.
Rising fuel prices have put growing pressure on household budgets, and as a result many South Africans are changing the way they buy vehicles. Despite this, buyers still want cars that can handle everything from urban traffic to rough rural roads, and Ford is working hard to stay competitive. Ford has held a strong position for decades in South Africa, especially through the popularity of the Ranger.