How Post Malone Became the First Artist to Headline Both Coachella & Stagecoach: ‘He’s Perfectly Comfortable Performing to Such Different Audiences’

Goldenvoice executives Paul Tollett and Stacy Vee share why Post Malone was able to book both gigs.

How Post Malone Became the First Artist to Headline Both Coachella & Stagecoach: ‘He’s Perfectly Comfortable Performing to Such Different Audiences’

For the last few years, Post Malone has been consistently popping up in Indio, Calif. – and each time, his presence becomes greater. 

In 2023, he was a surprise weekend one guest at Coachella during Bad Bunny’s historic headlining set. In 2024, while teasing his first foray into country music, he was booked to perform at Stagecoach. In 2025, Post returned to the desert to headline Coachella himself, and on Sunday (April 26), he was back again to close out the third and final night of Stagecoach. In doing so, Post Malone became the first artist to ever headline both Coachella and Stagecoach — let alone in back-to-back years.

“It makes sense that Post has headlined both events,” says Paul Tollett, president and CEO of Goldenvoice, which promotes the fests. “He’s perfectly comfortable performing to such different audiences.”

Following Post’s Stagecoach debut in 2024, during which he performed a set of country covers, Goldenvoice/AEG executive VP Stacy Vee was eager to book him again – and for an even bigger role.

“We had Post play after Willie Nelson and before Miranda Lambert at Stagecoach 2024,” she recalls. “The Stagecoach fans loved his set of covers, [but] at the time he had yet to release a solo country project. After the weekend finished, I wasted no time talking about the right time to bring him back to headline the show.”

For his headlining set on Sunday night, Post pulled out his biggest country hits from his 2024 album F-1 Trillion, including the Country Airplay chart-topper “Pour Me a Drink” and Billboard Hot 100 No. 1 “I Had Some Help.” And despite having teased a second upcoming country album to Billboard last year — and even more recently revealing on social media the possible title of the two-disc set to be The Eternal Buzz — no new music made its way into his Stagecoach performance.

Still, even without different material, Tollett says Post managed to make the show feel entirely different from when he headlined Coachella one year ago. “[It was] interesting to see how he has uniquely built his live show based on the setting,” he says. Adds Vee: “I feed off of his energy. He is so genuinely happy to be in the country space when out at the show.”

As further proof, next month Post is heading out on his Big Ass Stadium Tour Part 2 – teaming again with Jelly Roll and also welcoming opener Carter Faith. “There’s nothing Post Malone can’t do, and he does it all with total sincerity, versatility and commitment,” says Vee. “Whatever he does, he does it his own way.”

That singularity is exactly why Tollett says he hopes to “see him again in the desert – it’s always a good time.”


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