Ice Spice On Starring In The H&M&New York Global Campaign
For Ice Spice, fashion has always been more than just about clothes. It’s about transformation. Long before chart-topping singles and front-row seats at fashion week, she remembers watching her mom […] The post Ice Spice On Starring In The H&M&New York Global Campaign appeared first on Essence.
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By Mecca Pryor ·Updated February 27, 2026 < /> Getting your Trinity Audio player ready… For Ice Spice, fashion has always been more than just about clothes. It’s aboutsrc="https://media.essence.com/vxcjywbwpa/uploads/2026/02/8003-PR-Portrait-A4-RGB-XXppi-240604-1-scaled.jpg" alt="Ice Spice On Starring In The H&M&New York Global Campaign " width="400" height="566" />
That ethos makes her latest campaign with H&M feel especially full circle. As a teen, the global retailer was a go-to for her and her family. “I would always go with my mom and sisters, and we’d have a ball in the fitting rooms,” she recalls to ESSENCE. “It felt like our version of luxury.” She jokingly admits that, back then, she couldn’t always afford everything that made its way into her bag. “I told H&M to put it on my tab then, now I can pay them back.”
In a campaign that captured the essence of New York, Ice Spice rocked low-rise baggy jeans, with a peek of her white waistband showing beneath. It was paired with a jersey- src="https://media.essence.com/vxcjywbwpa/uploads/2026/02/8003_1080x1620-1-scaled.jpg" alt="Ice Spice On Starring In The H&M&New York Global Campaign " width="400" height="600" />
Though music remains her first love, fashion offers a parallel thrill. “They’re very similar feelings,” she says. “Fashion makes me feel confident just like music does.” While her personalrel="tag">Ice Spice
The post Ice Spice On Starring In The H&M&New York Global Campaign appeared first on Essence.
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