Tourism Minister underscores GTHI and creative sector revival
He emphasised that GTHI remains a cornerstone for equipping Gambian youth with the skills and professionalism required to meet international hospitality standards. The institute’s programs — ranging from culinary arts to hotel management — empower young Gambians with globally recognized certifications, opening doors to employment both locally and abroad. Beyond hospitality training, the Minister announced plans to integrate arts education into the national curriculum, starting with children at a young age. “We must nurture creativity early, so that our future generations can contribute meaningfully to the cultural identity and tourism appeal of The Gambia,” Jobe said. He further revealed that the Ministry is working to procure musical equipment for Gambian musicians, ensuring they have access to modern tools to enhance their craft. This, he explained, will not only support local talent but also enrich the country’s cultural offerings for visitors. In addition, Jobe outlined efforts to revive the theater and cinema industries, positioning them as attractions that can draw both domestic and international tourists. By restoring these cultural spaces, the Ministry aims to showcase Gambian storytelling, performance, and film as integral parts of the tourism experience. The Minister also pointed to partnerships with private operators and international institutions as key to enhancing GTHI’s curriculum and strengthening the creative sector. These collaborations, he said, ensure that graduates and artists alike are prepared to meet global standards while driving innovation at home. In closing, Jobe linked these initiatives to President Adama Barrow’s broader vision of transforming The Gambia into a competitive tourism destination rooted in culture, creativity, and innovation. “The institute and our creative industries are pillars of our national development agenda. By investing in our youth and our culture, we are investing in the future of Gambian tourism,” he affirmed.
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He emphasised that GTHI remains a cornerstone for equipping Gambian youth with the skills and professionalism required to meet international hospitality standards. The institute’s programs — ranging from culinary arts to hotel management — empower young Gambians with globally recognized certifications, opening doors to employment both locally and abroad.
Beyond hospitality training, the Minister announced plans to integrate arts education into the national curriculum, starting with children at a young age. “We must nurture creativity early, so that our future generations can contribute meaningfully to the cultural identity and tourism appeal of The Gambia,” Jobe said.
He further revealed that the Ministry is working to procure musical equipment for Gambian musicians, ensuring they have access to modern tools to enhance their craft. This, he explained, will not only support local talent but also enrich the country’s cultural offerings for visitors.
In addition, Jobe outlined efforts to revive the theater and cinema industries, positioning them as attractions that can draw both domestic and international tourists. By restoring these cultural spaces, the Ministry aims to showcase Gambian storytelling, performance, and film as integral parts of the tourism experience.
The Minister also pointed to partnerships with private operators and international institutions as key to enhancing GTHI’s curriculum and strengthening the creative sector. These collaborations, he said, ensure that graduates and artists alike are prepared to meet global standards while driving innovation at home.
In closing, Jobe linked these initiatives to President Adama Barrow’s broader vision of transforming The Gambia into a competitive tourism destination rooted in culture, creativity, and innovation. “The institute and our creative industries are pillars of our national development agenda. By investing in our youth and our culture, we are investing in the future of Gambian tourism,” he affirmed.
