Grenada strengthens Canadian tourism push with Toronto mission
The Grenada Tourism Authority (GTA) has wrapped up a high-level marketing mission in Toronto aimed at boosting arrivals from Canada, one of the destination’s key source markets. The delegation, led by Chief Executive Officer Stacey Liburd, along with Director of Sales (Canada) Sekou Stroude and Marketing Executive Melinda Telesford, focused on strengthening partnerships with airlines, […] The post Grenada strengthens Canadian tourism push with Toronto mission appeared first on CNW Network.
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The Grenada Tourism Authority (GTA) has wrapped up a high-level marketing mission in Toronto aimed at boosting arrivals from Canada, one of the destination’s key source markets.
The delegation, led by Chief Executive Officer Stacey Liburd, along with Director of Sales (Canada) Sekou Stroude and Marketing Executive Melinda Telesford, focused on strengthening partnerships with airlines, travel advisors, and media while positioning Grenada within the competitive luxury and leisure travel segments.
A major outcome of the mission was engagement with Canadian carrier WestJet, including discussions around extending its direct seasonal service to Grenada beyond the current December–April window to a longer November–May schedule. Talks with WestJet Vacations also explored expanding vacation packages to increase visibility and bookings.
“Our presence in Toronto reflects a deliberate and focused approach to strengthening Grenada’s position within the Canadian market,” Liburd said, noting that airline partnerships, trade outreach, and media exposure are central to driving sustained growth.
Grenada’s luxury appeal was also highlighted at Virtuoso On Tour Toronto 2026, where the team engaged more than 80 high-end travel advisors. The destination further showcased its offerings during a sponsored dinner featuring presentations, curated experiences, and prize giveaways from hotel partners including Calabash Grenada, Six Senses La Sagesse, and Silversands Grenada.
Media outreach formed another key pillar of the visit, with the GTA connecting with 20 journalists and influencers. The effort has already generated coverage, including a feature in Travelweek, with additional exposure expected. Liburd also appeared live on CHCH Morning Live, expanding the destination’s reach among Ontario viewers.
“Engagement across trade, media and airline partners continues to reinforce strong demand for Grenada within the Canadian market,” Stroude said, adding that the strengthened relationships are expected to drive both immediate bookings and long-term growth.
The mission also included targeted engagement with major travel agencies such as Flight Centre, U Travel, and Maritime Travel, as well as partnership discussions with Sandals Resorts for upcoming joint promotions in Canada.
In addition, collaboration with in-market partner VOX International pointed to strong campaign performance, with high engagement and conversion rates across ongoing initiatives.
The visit concluded with diplomatic engagement at the Grenada Consulate in Toronto, reinforcing alignment between tourism promotion and foreign service efforts as the island continues to expand its global footprint.
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