HM and SHOWstudio search for romance and human connection for AW26
The brand returned to London Fashion Week, debuting a creative collaboration with Nick Knight and SHOWstudio exploring technology’s role in fashion today

Over the last few years, there has been a constant conversation about the role of technology in the creative industries. Yesterday, Hamp;M and Nick Knight’s SHOWstudio came together to reimagine how technology and fashion can come together to make fashion more accessible.
Titled Hamp;Mamp;YOUamp;I, the show took place at Kensington Olympia and was inspired by human connection. Opened by a performance from Brazilianhellip;
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